CU*ONLINE is the Web Design & Maintenance division of Alonzi
Technical Consulting.
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** Link Rot and Legal Responsibilities
Two professors at the University of Nebraska, John Markwell and David
Brooks, recently developed graduate-level biochemistry courses for high
school teachers.
Each month, the two spend about four hours checking the 515 hyperlinks
to ensure that students have up-to-date materials. Being researchers, they
also note any changes in the status of each hyperlink.
After 20 months, 18.8 percent of the total links had disappeared. Over
11 percent of dot-org links, 18.4 percent of dot-edu pages and 42.5
percent of dot-com addresses were lost since the study began. The study
also found that a handful of links changed into porn links, which could be
a real concern for high school or middle school teachers who direct their
students to Internet resources.
If you have off-site links on your Web site then you need to be
concerned about link rot, too.
One credit union set up a Homework Help page on their site, containing
links to several Web sites featuring research or homework tips. I checked
the page last month and realized that three of the eight hyperlinks were
either dead or no longer being maintained.
Although none of the links on this site had been replaced by
pornography, it is a valid concern. Profiteers regularly monitor domain
name registrations and buy up expired domains. They post
porn on the newly purchased site in hopes that the previous owner,
desperate to avoid bad publicity, will buy the site back at a dramatically
inflated price. Kid sites are prime targets for this scheme. In a famous
case last year, enraged parents informed Yahooligans that their Kids Links
page contained a link to a porn site.
Use caution when putting hyperlinks on your Web site. It's great that
so much information is free and available online, but you get what you pay
for. If the hyperlink is free, then the site owner has no responsibility
to continue maintaining the site. Unless you're willing to monitor your
hyperlinks monthly, I'd recommend limiting your hyperlinks to a few
reputable companies.
If you DO pay to link to a site (i.e., Googolplex and MEMBERS Financial
Network), then the site owner has entered into a contract to supply you
with a service, and this warning doesn't apply. Since you pay dues to
belong to CUNA or MNCUN, they're duty-bound to maintain these sites, too.
Of course, every credit union should have a link to the NCUA Web site.
Government sites, in general, are safe linking targets since most .edu and
.gov domain names are not publicly traded.
Domain Renewal Scams
The porn hijacking scandals are inspiring other
"entrepreneurs." You may have received a mailing recently
warning that your domain name was expiring, and urging you to renew by
sending a check in the enclosed envelope.
Most CU*ONLINE customers maintain their domain registrations through
Register.com or Network Solutions. If that's not the name on the mailing,
it's a scam. If you're a CU*ONLINE customer, then your domain expiration
date is stored on file. In addition to the notice from your actual domain
registrant, we'll also remind you when it's time to renew your domain.
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** To Catch a Cyber-Stalker
Your antivirus software is current and your employees are well-trained
on email etiquette and attachments. Your email worries are over -- right?
Let's talk for a second about what to do when things go wrong. REALLY
wrong.
Say an employee begins getting threatening emails at work. Or you're
suddenly sorting through hundreds of bogus loan applications each day.
You're suffering the effects of a new crime called
"cyber-stalking."
Despite what stalkers believe, they are not invisible. You CAN stop
them.
Tracing an email back to its source is relatively easy. All emails
contain a header - a sequential list of each host (with its unique
Internet Protocol (IP) address) that the message has passed through to get
from sender to receiver. This information is usually hidden by default,
but your computer expert can turn it on.
Each host identifies itself by an IP address. The date, time and origin
of the email is also stored, as well as the email software and type of
email address (Hotmail, AOL, etc.).
Once you know the source IP address, you can look up the owner of that
address via register.com or netsol.com. These registries contain detailed
contact information about the owner of each account.
Let's say you learn that your stalker's emails are coming from an AOL
server. Your next step is to call AOL, and ask for their legal department.
Most internet service providers (ISPs) track the connections made to
their servers. If you can give them the times and dates of the abusive
emails, they can quickly find a name. Your cyber-stalker is anonymous no
more.
Once you have a name, don't wait for the problem to escalate. This IS a
criminal act, and you contact the police immediately. (Be sure to insist
that they contact the ISP quickly. The Data Protection Act requires ISPs
to destroy non-essential customer data after a short period of time.)
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** Putting a Web Page in Your Email
Let's say you need to make a change to your Web site, but your
webmaster is running out of brain cells. You need to show her EXACTLY what
to change, and where.
Step 1: Open Microsoft Outlook.
Step 2: On the menu bar across the top, select Actions/New Mail Message
Using/HTML (no stationery). An empty email window should now appear.
Step 3: Open your web browser, and go to the page where you need to
make the change.
Step 4: In your web browser's menu bar, select Edit/Select All. Then
select Edit/Copy (or press Ctrl+C) to copy the page onto your ClipBoard.
Step 5: Switch back into your empty email window, and click somewhere
in the body of the email.
Step 6: On the menu bar across the top, select Edit/Paste (or press
Ctrl+V).
Voila! You've just copied the entire web page into an email. At this
point you can edit the text as needed before sending it along to your
webmaster. Although you can't create new formatted headers, you can copy
the existing ones and then modify them as needed.
This is also a great way to save information from a Web page in
electronic format. You can mail it to others, or even mail it back to
yourself so the hyperlinks will work.
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** Retirees Flocking Online
If you're a retired Brit, your number one hobby is surfing the
internet.
Retired people are spending more time online than any other hobby,
according to a survey by BTopenworld. Eighty-three percent surf on a
regular basis, and send an average of four emails per day.
The internet is particularly popular with older women. Nearly half of
them go on the internet for the first time after stopping work. Silver
surfers report that they enjoy the social aspects of the internet.
Thirty-five percent believe the internet gives them a wider circle of
friends.
The internet also appears to mellow older people. Almost two-thirds of
silver surfers said they felt more open to new experiences and 42% felt
they were more tolerant to the way the world was changing.
Forget about taking Granny to Bingo. Dude, she wants a Dell!
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